This is part of a series on the “magic carpet cleaner” craze that has taken over the United States.
The trend started in 2014 and now includes carpet cleaning companies that claim to be the first to remove “the stink of carpet cleaner,” or a cleaner called “magic,” from carpets.
The cleaners have been credited with removing carpet stains, stains on the carpets and even the carpet itself, with some claiming to remove up to 80 percent of carpet stains.
The cleaner, which typically retails for $14, costs $50 and comes with a $1,500 warranty.
The cleaning companies don’t always deliver on their promises.
“Magic carpet cleaning is a very complex product,” said Tom Strom, the founder and CEO of Strom and Co., in an interview with The Daily Beast.
“You can’t do it without some very expensive equipment, which is not really something that most people can afford.”
Strom says he has sold over a million carpet cleaners, with customers spending as much as $1 million on each purchase.
He also claims that magic carpet cleaning can remove the odor of carpet cleaners for free.
The smell of carpet cleaning has long been an issue for carpet cleaning businesses, as carpet cleaners tend to smell like an odor-producing chemical, making cleaning them more difficult.
According to the Clean Air Council, carpet cleaners are responsible for about $5 billion in pollution in the United State each year.
“We are going to do everything in our power to stop magic carpet cleaner from becoming a real threat to your carpet cleaning business,” Strom said.
He says the company has received over $4 million in crowdfunding support, but he still doesn’t expect it to reach its goal.
“If we hit our goal, I think we’ll have a lot more in the pipeline, but I don’t think we’re going to be able to keep up with demand,” he said.
“Our goal is to be a little bit more efficient in the next year.”
Strom says the magic carpet cleaners on the market can cost as much or more than the actual carpet cleaning itself, but there is a catch.
He said that, because of the company’s pricing, customers can pay for a cleaner but not the full price.
“When you have an individual product, they’re only going to charge you the full cost of the product,” Stram said.
So, if you want to buy the carpet cleaner, you’re paying more than you actually need to, but you’ll still get it.
Strom also says that the carpet cleaning industry has become more transparent about the products they sell.
“The carpet cleaning market is becoming more transparent,” Stom said.
“[A]s a carpet cleaning company, we need to be more transparent.”
Stram said that he has a few things he hopes to change with the carpet cleaners market: They should be more targeted toward homeowners, with more people buying them for their carpets, not just cleaning them.
“I’d rather be selling carpets that I care about to homeowners than carpets to someone who doesn’t care about carpets,” he explained.
“That’s a lot of money that I don [want] wasted.”